Goals, segments, dashboards, annotations

Goals

A goal is a conversion you care about. Create one in Admin → Goals from:

• an event (for example generate_lead, sign_up), optionally with property filters;
• a page (for example /thank-you);
• an element click (by data-ah-name or selector);
• revenue (any purchase, or above an amount).

Goals appear as conversions in every report, split by actor like everything else.

Segments

A segment is a saved filter you can apply to any report: for example "Mixed sessions", "AI assistant referrals" (channel = AI Assistants), "Mobile buyers in France". Segments can combine conditions on visitors, sessions and events, including actor conditions. Create them from the filter bar or Admin → Segments.

Saved reports and dashboards

Any report or exploration (including an answer from Explore) can be saved with its settings. Dashboards gather saved reports on one page; share them with your team. The demo includes a dashboard named Agents vs humans overview.

Annotations

Annotations mark events on the charts' timeline: a campaign launch, a site release, a press mention, an outage. Add them from a chart or Admin → Annotations. Imported data also gets an automatic annotation at the switch-over date.