Engagement and pages

Engagement overview

Engaged sessions, engagement rate, average engagement time, views per session and bounce rate. A session is engaged when it lasts 10 seconds or more, has 2 or more page views, or includes a purchase.

Pages and screens, landing pages, entry and exit pages

Views, visitors, sessions, average time on page and scroll depth per page. Engagement time counts only the time the page was visible and focused. Use the actor filter to compare how agents and humans use the same page: agents usually go straight to the useful page and stay a few seconds.

Events

Every event name, with counts and users. Events come from the tag's autocapture, from your own eureka('event', …) calls, or from your existing GA4, Matomo, Piano or Adobe tags (their original name is kept). See Custom events.

Clicks and elements

Eureka records which element each click landed on: its CSS selector, text, link and, best of all, its data-ah-name if your developers added one. The Element catalog lists every clicked element with its clicks by agents and by humans, and how many clicks were synthetic (not produced by a real input device). This is what makes button-level funnels possible.

Site search, downloads and outbound links, content groups

• Site search: internal search terms (from the search event).
• Downloads & outbound links: files downloaded and external links clicked.
• Content groups (chapters): pages grouped by section, for sites coming from Piano or AT Internet chapters, or using content grouping rules defined in Admin.