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Welcome to Eureka Analytics
Eureka Analytics is web analytics for a web where AI agents and humans visit the same sites. It measures them separately, then lets you cross the two.
Action agentsHumansMixed sessionsIndexing bots
Agents, humans and bots in one minute
Your site now has three kinds of visitors:
| Who | What they do | How Eureka measures them | |
|---|---|---|---|
| Action agents | AI agents driving a browser for someone (Claude in Chrome, ChatGPT Agent, Perplexity Comet, Google Mariner, browser-use) and scripted browsers (Playwright, Puppeteer, Selenium) | Browse, compare, fill forms, add to cart, buy | Like visitors: sessions, funnels, conversions, revenue |
| Humans | Your customers and prospects | Discover, hesitate, come back, buy | Every metric you know, without robot noise |
| Indexing bots | Googlebot and other search engines, AI crawlers (GPTBot, ClaudeBot…), AI assistants reading a page on demand (ChatGPT-User, Claude-User, Perplexity-User), monitoring tools | Read pages, never buy | Coverage, crawl frequency, pages read by AI. Never billed. |
The most interesting case is the mixed session: a customer starts researching, then hands the end of the purchase to their AI assistant, which runs in their own browser. A classic tool sees one ordinary visit. Eureka sees the exact moment control changes hands, and measures what the human did and what the agent did.
What you can do with it
- See your real audience on every report with one switch: All · Agents + humans · Humans · Action agents · Indexing bots · Mixed sessions.
- Find where agents fail in your checkout, button by button, and fix it.
- Know which pages AI assistants read, and how much traffic they send back (the AI Assistants channel).
- Ask questions in plain English and get a chart and a short explanation.
- Keep your current tags: Eureka reuses the tags already on your site and reads their events as they are.
- Stay GDPR-friendly: cookieless mode, CMP integrations, no IP addresses stored, data hosted in the EU.
Where to go next
- Quickstart in 5 minutes: sign up, install the tag, see your first agents and humans.
- Explore the live demo: a fictional store with four months of data, no account needed.
- Key concepts: the vocabulary used everywhere in the product.